The much-talked-about film Vrusshabha, starring legendary actor Mohanlal, is making headlines for an unfortunate and rare reason. Trade circles suggest that the film could enter record books as one of the few major star-led projects where the producer may end up earning virtually nothing from the theatrical run.
According to industry estimates, the theatrical share of Vrusshabha has reportedly dropped to zero after factoring in high release expenses, distribution costs, and accumulated deficits. Despite the presence of a senior star and pre-release expectations, the film struggled to generate momentum at the box office, resulting in poor recovery for distributors and exhibitors alike.
Adding to the setback is the film’s bleak situation in the digital market. Sources indicate that no OTT platform showed interest in acquiring the streaming rights before the theatrical release. Following the underwhelming box office performance, the prospects of a standard OTT deal have further diminished. Even if a digital platform steps in at this stage, industry insiders believe the deal may only materialise under a pay-per-view model, significantly limiting revenue potential.
The situation has sparked intense discussion within film trade and production circles, highlighting the growing risks involved in high-budget, star-driven films without strong content support or market traction. Vrusshabha now stands as a stark reminder that even big names are no longer a guarantee of box office success or post-release digital security in today’s rapidly evolving entertainment landscape.
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