Assi, directed by Anubhav Sinha and starring Taapsee Pannu in the lead role, added Rs. 70 lakh to the tally in its third weekend, with Rs. 25 lakh coming on Sunday. The courtroom drama took its total cume to Rs. 9.65 crore nett at the Indian box office in its 17 days of theatrical run.
Bankrolled by Benaras Mediaworks and T-Series Films, Assi is looking to wind up its entire theatrical run very soon, with the arrival of Dhurandhar 2: The Revenge. Based on the current trends, the Taapsee Pannu starrer is expected to close its box office journey at the Rs. 10-11 crore nett mark. With such a disappointing theatrical performance, the Anubhav Sinha directorial turned out to be a flop at the box office.
That said, the business of such small/mid-sized movies has gone down severely in the post-pandemic times. Audience now prefers to watch such movies which zero to no anticipation on digital platforms only, as they now have patience enough to wait for 8 weeks. The makers need to disrupt this patience and elongate the OTT window to somewhere around 6 months in order to save the dying business of small/mid-sized movies.
Day-wise box office collections of Assi are as follows:
Day
Nett
Friday
Rs. 1 crore
Saturday
Rs. 1.60 crore
Sunday
Rs. 1.50 crore
Monday
Rs. 0.65 crore
Tuesday
Rs. 0.75 crore
Wednesday
Rs. 0.50 crore
Thursday
Rs. 0.50 crore
2nd Friday
Rs. 0.40 crore
2nd Saturday
Rs. 0.60 crore
2nd Sunday
Rs. 0.50 crore
2nd Monday
Rs. 0.20 crore
2nd Tuesday
Rs. 0.35 crore
2nd Wednesday
Rs. 0.25 crore
2nd Thursday
Rs. 0.15 crore
3rd Friday
Rs. 0.15 crore
3rd Saturday
Rs. 0.30 crore
3rd Sunday
Rs. 0.25 crore (est.)
Total
Rs. 9.65 crore
Stay tuned to Pinkvilla for more updates.
Disclaimer: The box office figures are compiled from various sources and our research. The figures can be approximate, and Pinkvilla does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the films in question.
