Hollywood horror film Lee Cronin’s The Mummy continued its steady run at the Indian box office as the film collected Rs. 1.75 crore approx on its 2nd Friday. This marks a minimal 12 per cent drop from its opening day last week. The 8-day running total stands at Rs. 18.75 crore (USD 2 million) approx. The second weekend is expected to earn around Rs. 8 crore, which will take its total gross to around Rs. 25 crore by Sunday. This could probably go for Rs. 35-40 crore full run, which would be an excellent outcome for a small-budget film like this.
The business is heavily driven by South India, and even there, it is Tamil Nadu which is doing exceedingly well. Yesterday, the state accounted for over 40 per cent of the collections. This was 20-25 per cent during the first weekend, gradually increasing through the weekdays to now representing nearly half of the all-India business. Typically, Tamil Nadu contributes closer to 10 per cent for Hollywood releases, with markets like Mumbai, Delhi-UP, and Mysore leading the charge. Here, it is Tamil Nadu and Andhra Pradesh that are at the forefront, with the Tamil and Telugu dubbed versions from just these two states collecting more than English and Hindi across India. That underlines the mass appeal of the horror films, while generally it’s the high-end centres that drive Hollywood box office.
The Mummy trilogy was huge in India in the past. The 1999 film grossed around Rs. 20 crore, with the sequels collecting Rs. 27 crore in 2001 and Rs. 48 crore in 2008. All these adjusts to over or around Rs. 200 crore today. While this film is not part of that franchise, the familiar title has likely aided initial recognition. Regardless, the film could become a HIT, and that will be the second of the year for Hollywood in India.
The Box Office Collections of Lee Cronin’s The Mummy in India are as follows:
Day
Gross
Friday
Rs. 2.00 cr.
Saturday
Rs. 3.00 cr.
Sunday
Rs. 4.00 cr.
Monday
Rs. 1.95 cr.
Tuesday
Rs. 2.35 cr.
Wednesday
Rs. 2.10 cr.
Thursday
Rs. 1.60 cr.
2nd Friday
Rs. 1.75 cr.
Total
Rs. 18.75 cr.