In a stunning turn of events, Arattai, Zoho Corporation’s homegrown messaging app, has catapulted from obscurity to the top of India’s app charts—registering a 100x spike in daily sign-ups within just three days. Once a quiet alternative to WhatsApp, Arattai is now the face of India’s digital Swadeshi movement.
A Swadeshi Surge, Minister-Backed
The tipping point came in mid-September when Union Ministers Ashwini Vaishnaw, Dharmendra Pradhan, and Piyush Goyal publicly endorsed Arattai, urging citizens to embrace indigenous platforms. Their posts, amplified across social media, triggered a wave of downloads and national pride.
“Let’s support Made-in-India apps like Arattai,” tweeted Minister Pradhan, igniting a digital domino effect.
Feature-Rich and Privacy-Focused
- End-to-end encrypted voice and video calls
- Multi-device login, including Android TV support
- Secret chats, stories, and channels for creators
- Seamless file sharing and group management
Available across Android, iOS, Windows, Mac, and Linux, Arattai’s cross-platform reach rivals global incumbents.
From 3,000 to 350,000 Daily Sign-Ups
Zoho’s founder Sridhar Vembu confirmed the surge, noting that the team had to rapidly scale infrastructure and optimize code to handle the influx. The app now ranks #1 in India’s Social Networking category on the Apple App Store.
“We’re humbled and energized. This is not just about tech—it’s about trust,” Vembu shared in a recent post.
What’s Next: Arattai 2.0
- Enhanced UI/UX
- New creator tools
- Expanded server capacity
- Strategic marketing push across Tier 1 and Tier 2 cities
Zoho is also exploring enterprise integrations, positioning Arattai as a secure internal communication tool for Indian businesses.
Why It Matters
Arattai’s ascent reflects a broader shift: India’s growing demand for digital sovereignty. As global platforms face scrutiny over data practices, Arattai offers a privacy-first, India-built alternative—backed by sentiment, scale, and substance.
Arattai Vs WhatsApp
- ✅ End-to-end encrypted calls and secret chats for secure communication
- 📱 Multi-device support, including Android TV and desktop platforms
- 🇮🇳 Made-in-India credentials, aligning with the Swadeshi and digital sovereignty movement
- 📊 Rapid growth and ministerial endorsements, signaling trust and momentum
