The makers of Seetha Payanam have unveiled the vibrant song “Assalu Cinema”, creating strong buzz around the film ahead of its pan-India release. Directed by Action King Arjun under the Sri Ram Films International banner, the film is positioned as a grand cinematic experience with a powerful blend of emotion, drama, and scale. The newly released song stands out for its energy and visual appeal, featuring Aishwarya Arjun in a glamorous and confident avatar that has already caught audience attention across digital platforms.
Composed by Melody King Anup Rubens, “Assalu Cinema” carries a lively and catchy tune, enhanced by Chandrabose’s engaging lyrics and Shreya Ghoshal’s soulful voice. The song is designed as a mass-appeal number, combining stylish visuals with foot-tapping music, and is being seen as a key promotional highlight for the film. Music lovers and fans of Anup Rubens have welcomed the track, calling it a refreshing addition to the film’s album.
Seetha Payanam features a strong ensemble cast that includes Aishwarya Arjun, Niranjan, Sathyaraj, Prakash Raj, and Kovai Sarala. Action King Arjun also appears in a special role, while Kannada superstar and his nephew, Action Prince Dhruva Sarja, makes a special cameo, adding to the film’s cross-industry appeal. This combination of seasoned performers and star cameos is expected to attract audiences across multiple languages.
The film is scheduled for a grand pan-India theatrical release on February 14, coinciding with Valentine’s Day, in Telugu, Tamil, Kannada, Malayalam, and Hindi. With cinematography by G. Balamurugan, dialogues by Dr. Sai Madhav Burra, editing by Ayoob Khan, and music by Anup Rubens, Seetha Payanam is shaping up as a technically rich project. The release of “Assalu Cinema” has further heightened curiosity, setting positive momentum for the film’s upcoming promotions and theatrical launch.
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