Dragon OTT Deal Sparks Buzz

The upcoming action spectacle Dragon, starring NTR and directed by Prashanth Neel, is creating massive buzz even before its theatrical release, with strong chatter around a record-breaking OTT deal. Industry circles suggest that the digital streaming rights for the film have been locked at a staggering price, reflecting the extraordinary market value of the NTR–Prashanth Neel combination and the growing appetite for high-octane action films on OTT platforms.
Currently, Dragon is progressing at a brisk pace of production, with major portions of the shoot underway in Jordan. The team is filming large-scale action sequences designed on a grand canvas, promising a visually intense cinematic experience. Sources indicate that Malayalam actor Tovino Thomas is part of these schedules in a crucial role, adding further intrigue to the project. The international locations and heavy action choreography have heightened expectations among fans and trade analysts alike.
What has grabbed the most attention is the strong buzz that the OTT rights of Dragon have reportedly been acquired for an eye-popping figure, with reports suggesting a deal in the range of ₹145 crore. While there is no official confirmation yet, the numbers being discussed underline the massive digital demand for pan-Indian action entertainers. With action-heavy films finding strong viewership on streaming platforms, industry insiders believe that major OTT players are willing to invest aggressively in premium content featuring top stars and celebrated directors.
The film’s tone is said to be dark and intense, staying true to Prashanth Neel’s signature style seen in his earlier blockbusters. Reports also hint that Dragon may feature stylized black-and-white sequences, adding a unique visual layer to the narrative. NTR’s transformation for the role has already caught attention, with recent public appearances suggesting a strikingly powerful and refreshed look, further fueling curiosity around his character in the film.
Set against a gangster backdrop, Dragon is reportedly rooted in the 1970s Bengal setting, with NTR playing a formidable mafia leader. Rukmini Vasanth is said to be the female lead, while Anil Kapoor is expected to play a pivotal negative role, bringing a strong Bollywood presence to the pan-Indian project. Backed by Mythri Movie Makers, the film is being mounted on a lavish scale, with the makers aiming for a grand theatrical release next year.
With its scale, star power, and the Prashanth Neel brand of action storytelling, Dragon is already one of the most anticipated Telugu films in the pan-India space. The ongoing buzz around the OTT deal, international shoot schedules, and powerful casting is keeping the film firmly in the spotlight, setting the stage for a high-voltage release that could redefine benchmarks in both theatres and the digital space.
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