Film Postponements: New Stress for Producers

Tollywood producers are investing big money on pan-Indian films and those featuring stars. The film’s release date can be defined by various factors and the shoot has to conclude as per the plan to release a film on time. The OTT platforms are dictating the release date and they are finalizing the theatrical release plan. If the release is delayed, the OTT players are slashing down the deal price. At the same time, the distributors are not much interested to pay big advances during non-holiday seasons. A film’s postponement is a huge stress for the producer in many ways.
The digital platforms will mount pressure and they will finalize the new release date. The producer has to convince his distributors and get the desired advances. If the release is pushed by 2-3 months, the interest amounts will get heaped up. The new date has to be ideal for everyone. The postponement is an extra financial stress on the producer which the team has to avoid. At the same time, it has been a challenge to convince and co-ordinate all the departments to get the desired output on time. A series of big films in Telugu cinema are getting postponed and there is no clue about where they would land.
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