Varanasi Sparks Bidding War in Nizam

Mahesh Babu’s upcoming film Varanasi has triggered strong buzz in trade circles even before reaching the halfway mark of its shoot. The makers have officially begun theatrical negotiations, and the response from distributors has been nothing short of sensational. In the crucial Nizam territory, leading banners Sri Venkateswara Creations and Mythri Movie Makers are locked in a fierce race to acquire the theatrical rights, underlining the massive expectations riding on the project.
According to industry sources, the quoted price for the Nizam rights is at a premium level, and Mythri Movie Makers is said to be ready to meet the valuation. The fact that buyers are willing to commit top value even before 50 percent of the film is completed reflects the extraordinary confidence the trade has in Mahesh Babu’s star power and the film’s box office potential. Such early-stage negotiations at premium pricing are rare and usually reserved for projects with exceptional pre-release hype.
Varanasi has already generated strong anticipation across Telugu cinema circles, with fans and distributors closely tracking every update from the sets. The combination of Mahesh Babu’s market strength, the scale of the production, and the film’s concept is believed to be driving this aggressive competition for theatrical rights. Trade analysts note that early bidding wars often indicate high expectations for opening collections and long-term theatrical performance, especially in a key market like Nizam.
With negotiations gaining momentum and competition heating up between major players, Varanasi is shaping up to be one of the most closely watched Telugu releases in the coming months. The outcome of the Nizam deal is expected to set the tone for further theatrical business across Andhra Pradesh and Telangana, reinforcing the film’s position as a high-stakes, high-expectation project in the current Telugu cinema market.
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